Sjobeck
is a brand that occupies a distinct place in American design. It fuses
old world craftsmanship and refined tailoring with modern innovations in
textiles, and a natural All-American Malibu sensibility. Launched in
2007, the brand includes menswear and womenswear with collections of
knits and denim that are in line with consumer demands for which Sjobeck
is gaining a reputation.
Sjobeck is 'Laidback Luxury': finely crafted for comfort and
versatility, richly tailored for luxury and style, impeccably
constructed with innovative and premium fabrics, simply created in a
refreshing color pallet without the need for over embellishment,
responsibly designed for limited environmental impact, and 100% AMERICAN
MADE for social responsibility and consistency in quality
In 2007, Sjobeck was featured on the cover of People Magazine, and many
celebrities became early customers. In Early 2008, within months of
showing its first collection, Sjobeck debuted in Los Angeles' most
famous clothing boutiques: Ron Herman, Black & Blue and Blonde LA, a
very strong vote of confidence in the strength and viability of the
Sjobeck brand in today's market.
Despite the economic situation in our current state, Sjobeck will
continue to stand true to their mission by providing great American Made
garments to their consumers. Sjobeck believes laidback-luxury products
can, and will be, made by the hands of American design.
