Lauren Conrad shops in Sjobeck

http://www.fabsugar.com/Lauren-Conrad-Shopping-Her

July 27, 2010 - Hollywood, CA: Lauren Conrad was spotted shopping in Los Angeles at Herve Leger wearing her SJOBECK cashmere cardigan with woven stripe back. Lauren looked super cute with her denim cut-off shorts and glasses. If anyone knows how to pair lux with casual, then the award goes to Lauren. Love her look!

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Carmen Electra LOVES Sjobeck

May 14, 2010 - Malibu, CA: Carmen Electra spotted wearing Sjobeck's Natural color cashmere cardigan. Carmen said, "Sjobeck is my new favorite clothing line that I'm obsessed with.

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Vanity Fair

http://www.vanityfair.com/online/credits/issue-595

New York, NY - March 1, 2010: Amanda Seyfried wears SJOBECK Puff Sleeve woven shirt on Fold-Out Cover. Click Magazine Image on Left to View the Full Spread. "Amanda Seyfried's SJOBECK blouse from Ron Herman stores nationwide, or go to ronherman.com; BALENCIAGA BY NICOLAS GHESQUIERE shorts from Balenciaga, N.Y.C.; RUPERT SANDERSON shoes from Bergdorf Goodman, N.Y.C., and Rupert Sanderson, London, or call 011-44-207-491-2220, or go to rupertsanderson.com; for FALKE socks, go to saksfifthavenue.com; for TIFFANY & CO. earrings, call 800-526-0649." (Vanity Fair)

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WhatsWear.com

http://www.whatswear.com/sjobeck-moods-of-malibu5/

New York, NY - January 1, 2010: "Made In America." It isn't a phrase you see often, especially when it comes to luxury clothing. However, one young California brand is working to change all that, as they attempt to make "clothing quality" synonymous with the "good ole USA." It may seem like everyone touched by the California sun tries to start his or her own clothing line, inspired by that never-ending idea of the state's laid-back chic-ness. But as the sun-kissed Sjobeck boys waltzed into the WhatsWear office, Spring 2010 collection in tow, I assumed we were in for another variation on this idea of California style, but boy was I wrong. (Read More by Clicking WhatsWear Logo)

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Sjobeck | Heed Magazine

www.HeedMag.com

Los Angeles, CA - April 10, 2009 - Heed Magazine, a New York based publication, joined forces with Sjobeck to style Raz B, former member of R&B group B2K, for the cover of June 01, 2009 issue. Raz B wears Sjobeck's olive green organic slim-cut denim and an ecru bamboo polo shirt. The article is about Raz B and what exciting things he is doing after B2K. Additionally, Heed Magazine is doing a story on Sjobeck. The cover of the magazine will be in ALL Famima Stores in poster form May 15 - June 15, 2009 (CLICK THE COVER TO READ OUR STORY)

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Madison Hildebrand & Paper Magazine Awards

http://www.papermag.com/?section=album&albid=208

November 17, 2008 - Bravo's Million Dollar Listing star, Madison Hildebrand, attended Paper Magazine's "Its UnReal Awards" show wearing a Sjobeck henley thermal and organic, ink colored, slim fit denim. Madison wears Sjobeck throughout this upcoming season 3 of Bravo's Million Dollar Listing.

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Apparel News | BOXeight LA Fashion Week 2009

Los Angeles, CA - March 20, 2009 - Sjobeck played homage to Native Americana by way of Malibu, Calif., for its Fall/Winter '09 collection, which showed before a packed Los Angeles Theatre crowd on March 15 as part of BOXeight Fashion Week. Sjobeck's women's line ranged from bohemian silhouettes featuring earthy draped shirts and long tiered skirts made with gauze to more feminine and sexy looks, such as short skirts, cashmere shawls and plaid trimmed dresses with empire-waist cuts. Some pieces featured cotton/bamboo fabric as well as man-tailored styles, including Western shirts matched with denim. Women's designers Shelly Sjobeck and Lani Lupton said the aim was to incorporate American style while at the same time adopting a feminine portrayal of the natural environment. (Apparel News 2009)

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Los Angeles Magazine

December, 2009 - Los Angeles, CA: Los Angeles Magazine features LA based companies and Sjobeck was used as wardrobe for the feature in their December issue. Sjobeck features their mens rich plum colored, supima cotton thermal. Sjobeck is Made in Malibu/Los Angeles.

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Sjobeck Rocks LA Fashion Week 2009

www.944magazine.com

Los Angeles, CA - April 05, 2009 - The Sjobeck designers and owners, (L-R) Shelly Sjobeck, JesseRay Vasquez, Garrett Gerson and Lani Lupton, graced the red carpet March 15, 2009 before their Native American Indian/Cowboy themed fashion show at BOXeight's Fashion Week. The Charlie Chaplan theatre, now known as The Los Angeles Theatre, was packed with over 1,000 guests including buyers, celebrities and press for the Sjobeck show. Media outlets from all over the fashion world commended the Sjobeck designers for an outstanding show which was an instant crowed favorite.

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Beverly Hills Magazine

http://www.beverlyhillstimesmagazine.com/2009/04/1

Beverly Hills, CA -April 10, 2009 - "After their debut show with BOXeight at the Los Angeles Theater (home of the recent BOXeight fashion week), Sjobeck - a group of Malibu locals - took to the runway. The collection was inspired by the cowboy grandfather of Garrett Gerson, one of Sjobeck's designers. Gerson, JesseRay, Shelly Sjobeck and Lani Lupton did a remarkable job of using Old West inspiration to create modern, youthful silhouettes. They showed lumberjack plaids - ultra-modern but still maintaining a utilitarian ruggedness - and denim jackets in sharp-fitting combed denim from North Carolina. (All their construction and materials are made in the United States.) There was a great must-have; it's what I'm calling the sexy prairie dress, beautifully cut silhouette looked as if Christian Lacroix took the reins at Ralph Lauren - a great novelty skirt. What's more, nothing in the collection breaks $500. The collection had something for everyone, whether it was a great dress for dinner in the city or a wrapped-up cozy sweater for grabbing frozen yogurt in the Malibu Colony. It was a very Malibu collection made with pride in the United States" - Cheyne Jackson/Beverly Hills Times Magazine

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LA Weekly

http://www.laweekly.com/2009-03-19/la-life/fashion

Downtown Los Angeles, CA - March 16, 2009: One of the people who digs the Sahaja line is a woman who works in trend forecasting. For fall, she is predicting lots of colored denim, leather, plaid, romantic goth (not industrial), and 1990s grunge. She tells me this before the Native American-themed Sjobeck presentation. The Sjobeck line is inspired by one of the designer's grandfather, who takes a bow from his place in the audience, which gets me feeling sentimental and warm and fuzzy and hopeful about fashion as an egalitarian art form. Sjobeck specializes in denim but also has some of the sweetest, most sophisticated dresses of the bunch. There is one pouffy gray taffeta empire-waist number with a navy-plaid bust that, with a little lengthening, would suit most women. As is, it looks simply adorable on the blonde model.

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Kyle Howard Wears SJOBECK

http://www.monstersandcritics.com/people/features/

LAS VEGAS - NOVEMBER 21, 2008: Actor Kyle Howard wears Sjobeck's charcoal organic JesseRay Jean at the "10 Items or Less" celebrity bagging competition during The TBS Comedy Festival at Caesars Palace on November 21, 2008 in Las Vegas, Nevada

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Apparel News | LA Fashion Week 2008

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Malibu Magazine & Sjobeck Fashion Show 2008

http://www.malibumag.com/site/article/sjobeck_fash

October 11, 2008, Santa Monica, CA - Sjobeck debuted its Spring 2009 collection during Los Angeles Fashion Week at The Victorian in Santa Monica on Oct. 11. The event was hosted by Malibu Magazine, State of Mind water, Calamigos Ranch and Candlelight Kitchen & Bar. The Malibu-based design team showcased its laidback style and breezy fabrics, garnering applause from the L.A. fashion community. (Malibu Magazine, December/January issue 2009)

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Truly Hollywood

http://www.trulyhollywood.com/articles.php?req=rea

November 18, 2008 - Was it Dior? Perhaps Louis Vuitton or maybe Oscar De La Renta? No, it was Sjobeck, the Malibu-based laid-back luxury lifestyle fashion line that kept Hollywood talking following LA Fashion Week. Showcasing its Spring '09 collection, Sjobeck created an extravagant fashion show with over 600 people in attendance. The event, held in Santa Monica, CA at the Victorian & Heritage Square on October 11, has received raved reviews from top buyers, press and oodles of fashionistas. Sjobeck's vision of the Malibu lifestyle is portrayed through a laid-back luxury collection that is both red carpet-ready and perfect for a party at the beach house. High-fashion silhouettes became the foundation for using casual American spun fabrics to drape and create its signature soft, comfortable, Malibu look. Sjobeck stresses that each garment is 100% American made. Sjobeck designers and owners, Garrett Gerson, Shelly Sjobeck, JesseRay Vasquez and Lani Lupton, drew their Spring '09 inspiration from the surrounding Malibu culture defined by laid-back attitudes, attire and lifestyles. The fashion show paralleled this concept with an extraordinarily large party. The after party lasted into the late hours of the night and was then taken over to the Viceroy Hotel. (Truly Hollywood)

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Malibu Magazine & Sjobeck Fashion Show 2007

www.malibumag.com

November 30, 2007, Malibu, CA - Sjobeck debuted its new "30" line to a select group of 200 buyers, clients and fashion editors at the secluded Calamigos Ranch nestled in the Santa Monica Mountains. The event was anything but rustic with beats by DJ Kamayo and luxe Americana-themed food and decor. Sponsored by Shakers Vodka, Red Bull and Sjobeck retailers Gold 'N Dulcinea, the show promised a continuation of the success of the company. The line stayed true to its roots by incorporating a range of '70s-and '80s-style patterns and styles into its carefully constructed and famously long-lasting apparel. Buyers at Ron Herman recently tapped the Sjobeck line for their stores for spring 2008. (Malibu Magazine, February/March issue 2008)

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People Magazine & Sjobeck 2007

July 27, 2007 - The Sjobeck collection was tapped by People Magazine (Special Collectors Edition) featuring the cast of "High School Musical 2" on their July cover. Zach Effron wears Sjobeck's dark wash Slim Jim.

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